Diversified Land Management

Diversified Land Management

Website development & Platform Management

The Challenge

Diversified Land Management (DLM), a premier agricultural asset management firm based in Fresno, needed to launch a new, professional website that would accurately reflect their deep industry expertise and modern, data-driven approach. With a strong brand identity and detailed design files provided by their marketing partner, Hyphen, DLM required a development partner to translate that vision into a high-performance, pixel-perfect WordPress website.

The primary goals were to create a visually compelling and fully responsive online presence, ensure a seamless user experience, and implement interactive elements like a team bio portal. A critical technical requirement was to manage the domain connection without disrupting their existing corporate email (Microsoft 365) and communication systems.

Our Solution

We developed a custom, high-performance WordPress website built on the flexible Astra theme and Kadence Blocks. Our solution transformed the marketing firm’s static designs into a dynamic and accessible digital foundation for DLM.

Key features and services included:

• A dynamic homepage featuring a full-screen video hero, custom-coded heading styles with unique graphic elements, and complex responsive layouts.
• An interactive “Meet The Team” page with custom-styled popup bio modals for each team member, created using the Popup Maker plugin.
• Full integration and advanced styling of third-party plugins for a professional contact form (WPForms) and a testimonial carousel.
• Crucially, we provided expert technical consulting to navigate a complex domain connection. We implemented a DNS strategy that pointed the domain to the new website while ensuring zero downtime for their essential Microsoft 365 email and Teams services.
• We also established their web analytics foundation by setting up and configuring a client-owned Google Analytics 4 account, following industry best practices for data ownership.

The outcome

Advanced Theme Implementation

Brought a unique brand design to life with custom code, leveraging advanced development techniques to match the precise Figma design.

Seamless Technical Migration

Managed the complex domain transfer, ensuring the client’s critical email and business communications experienced zero downtime during the launch.

Foundation for Growth

Delivered a scalable website with the foundation and strategic plan already in place for a future secure client portal tool.